Παροχή Υπηρεσιών

Για το τουριστικό προϊόν ως υπηρεσία (τουριστικό πράκτορα ή ξενοδοχείο) προσφέρει τη δυνατότητα επέκτασης πώλησης, διαφοροποίησης από τον ανταγωνισμό (μοναδικό σημείο πώλησης – usp)/επιπλέον επιχείρημα πώλησης. Ταυτόχρονα επεκτείνει τη βάση δεδομένων ενδιαφερόντων του πελάτη για περαιτέρω αξιοποίηση δεδομένων.

Για το εγχώριο τουριστικό προϊόν Δημιουργία αλυσίδας υπεραξίας για την τοπική αγορά με τοπικές θεματικές συστάσεις, διεύρυνση πρόσβασης σε εξειδικευμένη γνώση (μεγαλύτερη πιθανότητα λόγω χωροταξικής επιλογής ο τουρίστας να ασχοληθεί με θέμα εκπαιδευτικού τουρισμού), νέες διαδρομές/θεματικές περιηγήσεις/ειδικές αγορές οι οποίες ενεργοποιούνται εντασσόμενες στο syllabus της πλατφόρμας.

Για τον expert δημιουργείται μια νέα δυνητική αγορά για την προώθηση εξειδικευμένης γνώσης, δημιουργία εισοδήματος με μικρή επιβάρυνση χρόνου και προσπάθειας (εύρεση περιεχομένου, διάρκεια σεμιναρίων)

Για τους agents: Δημιουργία τεχνογνωσίας γύρω από το συγκεκριμένο τουριστικό προϊόν, το customer relationship instant messaging είναι παγκόσμια τάση η οποία συντελεί στη δημιουργία μέσω της πλατφόρμας ενός προφίλ άτυπου ξεναγού.

Για το θεματικό αντικείμενο: Δημιουργία μιας συνεχώς εμπλουτιζόμενης βάσης δεδομένων με στοχευμένο περιεχόμενο, το οποίο μπορεί μελλοντικά να τροφοδοτήσει chat bots και εν γένει learning machines.

Για τον τουρίστα (τελικός χρήστης):

 

  •   Στοχευμένος εκπαιδευτικός τουρισμός χωρίς δεσμεύσεις (συναντήσεις, παρουσίες, ξεναγοί κλπ)
  • Διεύρυνση πρόσβασης στα «μυστικά» ενός προορισμού (εκτός των  τυποποιημένα επαναλαμβανόμενων ιστορικών/πολιτιστικών αξιοθέατων).
  • Διεύρυνση πρόσβασης στα «μυστικά» ενός προορισμού (εκτός των  τυποποιημένα επαναλαμβανόμενων ιστορικών/πολιτιστικών αξιοθέατων).
  • Αίσθηση προσωποποιημένης εκπαίδευσης (expert)
  • Αίσθηση προσωποποιημένης υποστήριξης (agent)
  • Aίσθηση ασφάλειας – safety component
  • Tμηματοποιημένη σε μικρές μαθησιακές μονάδες βιωματική μάθηση

Περισσότερα (πίνακας εργασιών και παραδοτέων του έργου)

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